How To Start A Candle Business At Home

Tired of the 9 to 5 grind? Or perhaps you’re looking for extra savings for something special. We’re all feeling the need for a little added income, whether it’s at the petrol pump or putting money towards a big life event. For many of us, moving away from ordinary working hours is the thing we’re dreaming of. Starting your own business means you have more freedom to do what you love, on your time, and with your own set income goals.

At PartyLite, we don’t make things complicated or intimidating. Instead, we offer our Affiliates the chance to create the business they want. Whether that’s a full time career where you set the rules, or simply a side hustle that gives you extra money when you need it. No bosses, easy training, and no hidden charges. Want to know more about how to start a candle business? Keep reading as we break down how you can make yours a success from scratch.

Candles are an always-popular product that have stood the test of time. PartyLite has been helping people start small businesses from home for 50 years, so we know a thing or two about how demand stays strong for life’s little luxuries.

There’s always demand out there. Candles and home fragrance are big business across the globe, with the US candle market alone hitting $533.5 million market sales in 2020. And it’s an industry that continues to grow, meaning there’s plenty of bites of that apple waiting for you.

Many people love the craft of making candles, but it can be tricky to manufacture them well and maintain great standards. We take all that difficulty away by giving you a premium quality product you can sell. 

PartyLite candles start with fragrances designed by Master Perfumers. We work with the biggest fragrance houses in the world to make great scents, every season. Many of our fragrance designers have created famous perfumes, and they use that same expertise and top quality ingredients to make aromas for the home.

We’re also proud that those fragrances are infused into the best quality candles. We don’t include harmful ingredients in our products, like many other candle makers do. Our BePure Commitment ensures that all our products are non-toxic, clean burning, and created with the smallest possible impact on the environment. So customers can be sure they’re enjoying quality that’s safe for them, their families, and the planet. 

You’re probably wondering how much it costs to start a candle business. With us, we ensure it’s not much. Many other social selling businesses require big up front costs, and some even ask you to purchase stock ahead of selling. 

We don’t believe in that. Instead we simply ask for one small fee per month, and in return you’ll get profit on every product sold. Keep reading and we’ll break down that profit even further.

From the moment you sign up, you’ll have your own personal online store, free training and regular promotional materials like emails, social media posts and more. We package and ship the products, and handle returns. So we take away the risk, and let you simply gain.

When you find a product you love, it’s so easy to sell. If you love PartyLite products, passing on that passion is the best way to make sales. We offer our customers a wide range of candles and flameless fragrance forms, plus the accessories to match. That means you can find your favorites and use that knowledge and enthusiasm to recommend them to your customer base.

We release new fragrances in our signature candle forms three times a year - Spring, Summer and a bumper Autumn/Winter collection. Our candles include premium 3-Wick Jar Candles, best-selling tealights and lots of speciality candles that combine style and scent in one.

In addition, we have a host of collections and innovations created for special use. Fresh Home is a range designed with technology that neutralizes bad odors, a practical choice for pet owners or those who love to cook. For cozy home lovers, GloLites are our exclusive range featuring bright-glowing wax - that’s what makes them The World’s Brightest Candle™.

And we’re always inventing new ways to enjoy fragrance, keeping up with trends. We’ve got soy wax options, mood-enhancing fragrances, outdoor scent forms, and car-ready fragrance. Our collections feature a range of sustainable choices, biodegradable and recyclable options, so there’s lots of products waiting for your environmentally-conscious friends too. We ensure there’s a way for every single person to add a PartyLite product to their home and life.

Know some friends who adore home style? Each season, alongside our candles and fragrance, we design a collection of chic home décor that works with our fragrance forms.

Getting your business seen is a huge part of your success, and with the power of your personal online shop, our promotions, and social media working together you can attract a loyal audience of shoppers.

The first step to finding your audience is sharing our ready-made promotions designed to help you grow. You can do this through personal messages, and on your social media feeds. Plus, we send regular emails to inspire and share offers with your audience. When your friend signs up to our mailing list, they’ll get 20% off their first shopping basket when they shop online! So sign up as many people as possible using your unique link, and they’ll continue to receive promotions in your name.

We recommend setting up social media accounts dedicated to your love of fragrance, candles and décor. Add your friends and acquaintances, and share your latest favorites on your feed on a regular basis. 

Choose a name that means something to you, and expresses your personality. Then you can begin to share the social media assets we provide, alongside your own unique content. Confident with speaking to a camera? Do your own video reviews and livestreams to give followers a unique insight into the products. 

Don’t forget to follow @partylite on Instagram, and join our Facebook group in your area to find your community of Affiliates! They’ll help you grow your reach, and therefore grow your audience. When you interact with PartyLite posts, you’ll get your name out there. If you tag our accounts in your posts, we might even share them and get you seen by even more people who love PartyLite products.

Home fragrances and décor are popular with a huge range of people, so go outside your comfort zone. From young students making their university dorm smell gorgeous, to homeowners who want to revamp their style, there’s a piece for everyone. We design key ranges for special occasions like Mother’s Day and Valentine’s Day, plus Christmas and Halloween, so you can suggest PartyLite as a gifting option for anyone you know. Use these occasions and calendar events to reach out to new audiences and bump up your circle of shoppers. 

When you start a business selling PartyLite, we ensure that the amount you earn is clear and consistent. You start off making a profit on every single item that’s sold through your personal online store, parties you hold, or through your email contacts list.

As you grow, that number grows too. Your profit share goes up when you hit a new sales target, so the more time and energy you put into your business, the more you’ll earn.

For example, if you sell $800 worth of candles in this calendar month, you’ll be paid $200 pure profit. It’s yours to keep! And next month you can do it all again.

Many of our Affiliates choose to sell around busy times like the run up to Christmas, boosting their income in the months where they need it. One month of sales can mean you get your grocery shopping covered, or can put extra in your savings account. Three months might mean a huge family holiday is covered without a worry.

All this happens on your own time. We don’t ask anyone to put in more hours than they want to. And there’s no need to work overtime like a desk job. Simply, you sell when you want to, however you want to.

Ready to take your first step to success? Register now or read more about the opportunity. Before you know it, you’ll be selling your way to success with PartyLite.

Find out more about the PartyLite opportunity, and discover our latest collection of products to find your selling inspiration.